Why does a man want a luxury watch? It is said that if you meet an Italian, the first thing he will look at it are your shoes, the next is your watch. Perhaps he knows something you do not. He is from a long, time-honored tradition of style. Sadly, many men don’t give much thought to style. The exception can be in a luxury watch. Yes, many of us wear a cheap, drugstore watch as if it is nothing more than a timepiece. But when we wear a watch that matters, we are saying so much more about ourselves. Mens watches are no exception. 

It can be said that men have gotten the short end of the stick when it comes to high-end luxury accessories. Fashion statements for men can be limited to a nice set of cuff links or an expensive pair of shoes. However, watches transcend fashion. Men can wear a luxury watch with a certain amount of pizzazz.

Women have had the luxury of luxury for a long time now. A luxury watch for a man may be the one significant piece of jewellery he may ever wear, except for his wedding ring. Maybe men only wear luxury watches to impress others. And there may be some truth in this. Large gold watches do make a statement that says, “I’ve arrived.” Many executives and successful entrepreneurs mark this arrival with a beautiful, expensive watch. 

Watch manufactures understand some of the psychology behind why men wear the luxury watches that they do. A big, bold watch expresses a cutting edge trend. Watchmakers encourage this habit. It makes a statement about the watchmaker as well. This may suggest the concept of “being in the know;” a sort of boys with toys approach to luxury gents watches. 

Some men take a different, more under-stated approach. They are looking for classic, simple timepieces such as the kind Audemars Piguet makes. His watches are less ostentatious than their more muscular competition. With fine detailing, they say just as much about the desire for luxury. Today, men also seem to be attracted to fashionable components such as unusual dials, indicators that hint at mechanical complexity.

Sports watches can sometimes be seen as luxury watches. They say much about the individual who wears one. For example, you may choose a large beautiful diving watch, not so much because you dive, but more so to hint at a secret life of luxury. Or perhaps you wear a golf watch as your personal expression of luxury. Watches seem to have crossed over. You will find a sports watch that looks great with an expensive suit. Look at a watch such as the Royal Oak from Audemars Piguet, or the Ebel 1911.

There is something afoot called “watch ward-robing,” a fad for men with more than one watch. In fact, some men have three or four beautiful luxury sport watches.

It can be said that watches are almost becoming obsolete. With all the electronic devices we use as timepieces, why wear a watch? Because luxury watches have evolved. Now men wear designer watches more as a form of self-expression than as a time-telling necessity.

If you really want to spring for luxury, take a look at Louis Vuitton’s Tourbillon Tambour watch. This watch can be personalized with its owner’s initials on the face. The owner can have his choice of face color, bands, and precious stones or diamonds. This watch is definitely a piece of jewellery. It starts at a mere $178,000. The watch takes 6-8 months to make. The company only makes about one watch per month. Some men have three or four of these watches for the office, the weekend, or for sports. After all, you can’t bring your luxury car into a business meeting. But you can wear beautiful designer watches that peek from beneath your shirt cuff when you seal that important business deal.

A luxury watch captures our attention. It can even start a conversation. Watch fans will want to know all about the bells and whistles on your watch. A study by the Luxury Institute, a research company that examines spending trends, showed that the most desirable luxury watch is all about making the wearer feel very special through exclusivity, quality, and status. The luxury watch market remains secure.

Luxury Swiss watches and many other kinds range from $1000 to tens of thousands. How much are you willing to spend? What kind of status symbol do you desire? Do you want a watch from an elite manufacturer, the kind you have to wait a few months for? Really serious watch wearers will wait for a watch that accommodates all your desires, everything you want as a symbol of prestige. 

Are you looking for something in rose, white or yellow gold? Do you know the difference? The color changes depending on the copper and silver ratios mixed in with the usual yellow gold. Yellow is always a good call but other colors draw that all-important attention. Not every man can pull off a rose colored watch but if you do, you are making a very bold statement. You can also spend a chunk of change on a steel or titanium watch. Titanium is stronger than steel, it’s very light, and it sits comfortably on your wrist. It is a bit subdued in color and may not attract the attention you are looking for.

Do you want a mechanical or a quartz watch? A quartz watch is very accurate. A mechanical watch looses up to an hour a year.

How complicated do you want your watch to be? You can get a watch with a perpetual calendar, moon-phase indicator, or a split-second chronograph. Do you need a chronograph or chronometer? How water resistant does it need to be? You decide on the details and you will find a luxury watch that meets your requirements.

What should it look like– round or square, big or bigger? The trend is towards bigger watches, styled after an old Italian diver’s watch that was designed to be visible even in very murky water. You can find men’s luxury watches to suit any man.

Tags: mens watches gents watches | mens watches gents watches | designer watches | luxury watches | swiss watches | swiss watches

del.icio.us Digg Furl Reddit